Type Of Service
We asked the owner of a Scottsdale, AZ home cleaning service for some tips on starting your own business.
I found myself in the situation where I was a full-time working mother to four daughters, with a husband who ran his own business away from home, working all hours of the day. In addition to my full time nursing career working different shifts including night-duty, and juggling my children’s after-school activities, I was also solely responsible for the running of my household. As you can imagine, I needed to make sure I was very organised and used my time to its greatest advantage.
In the hospital where I worked, cleaning was obviously of paramount importance, but it was the thing that everyone hated. There was no satisfaction in the cleaning, and yet we all knew it had to be done.
My husband and I also own a number of investment properties, which needed cleaning every time a tenancy ended. Again, we felt that this was something we should be doing ourselves, but was a time-consuming chore which no-one enjoyed.
I started to ask myself the question of WHY we didn’t enjoy the cleaning, and whether there was anything we could do to make it easier, less time-consuming and more satisfying.
I started investigating different methods of cleaning, different cleaning products and the techniques that were the most efficient, and that’s how I learned a great number of house cleaning tips that I feel I should share with you.
In 2006, John and I started Scottsdale Fresh Maid, which is going from strength to strength. We have shared many of our house cleaning tips with both our clients and our cleaners, and now we would like to bring them to a wider audience.
- Never give up.
- Always be generating new business. Whether it’s marketing or sales you need to generate new business to stay in business.
- Stay humble.
For those in the carpet cleaning world, you may already know how important carpet cleaning seo can be for your business. For those who are still on the fence or have yet to do any research, we’re going to break down the top reasons why SEO for carpet cleaners is the best form of marketing.
SEO offers one of the best return on investments possible in terms of carpet cleaning marketing. If one is on the first page of Google they can expect to get an extra 200-300 consumers landing on their website each month depending on the city.
Even if you’re only getting an extra 5 accounts every month, the SEO efforts will pay for themselves. Everything over 5 accounts is pure profit.
Unlike other offline marketing, tracking your SEO efforts is a breeze. There are countless tools out there that allow one to track their current rankings in Google, see how consumers are finding them, and more.
Voxy Marketing offers some of the best reporting in the industry. Their state of the art tracking allows their clients to view their rankings in real time and see how consumers are finding them.
Higher profit margins
Carpet cleaners who implement a SEO strategy are also able to charge more. This is because most consumers only call 1-3 carpet cleaning companies to get a quote. The companies on the first page of Google on average charge about 23% more.
What does this mean for your business? You’re able to charge more per job and make more profit on each job. You can always come in high and then neogiate with the consumers as well.
Consumers trust Google. Let’s say a consumer searches for Alexandria, VA Carpet Cleaning, they are going to trust that Google is showing them the best companies in the results. This means that consumers are more likely to use your service regardless of where they found you.